What We Love About Clean Beauty

Working with clean beauty brands that take sustainability seriously and share common values is essential to us. We take a put-our-money-where-our-mouth-is approach and hold the companies we choose to work with to the same. The truth is many companies are claiming to be free from certain chemicals while still using them. This is possible due to labeling laws. 

We want to be around less harmful chemicals, and we want the same for our clients. Finding clean beauty products that perform to our standards was crucial. Would the products perform as promised? What, if anything, would we be sacrificing? Do the companies offer links to sell online? (Since we won’t be selling retail in-salon much longer, if at all depending on when this article posts.)

We’ve played around with and sampled many lines. We have spoken to distributors, other salon owners, and directly to a few company founders. 

So far, here are a few of our favorites!

First up is evo. 

This company is fun! We like to think we’re fun too! With creative names and clean packaging, we were immediately drawn to the line. In the often pretentious hair industry, we love that evo doesn’t take themselves so seriously. So much, that co-owner Jen has become an evo brand educator! So far, this group of people has been absolutely amazing. They’re taking on the BS that you see from the big brands and calling out “over-inflated truths,” and we’re here for it! Check out evo here!

Next up is CULT + KING.

This unapologetic brand definitely knows who they are, and they’re not shy about it. That sounds a lot like us. They are anti-plastic, with many of the products coming in beautiful glass bottles. When it’s time to top-up, they send minimal refill pouches so that you can reuse those gorgeous bottles. Everything can be recycled, and we’re all about that. They pride themselves on having few products that solve many problems, ultimately leading to less waste.

From their website: “We can’t allow these conglomerates to destroy our industry, health, and planet. We’re on a mission to educate people that it is possible to combine consciousness, style and self-identity.” Find CULT + KING here!

Last but definitely not least is Hairstory.

This brand began with asking questions. So did we. Doing away with industry norms and clever marketing, Hairstory provides opportunities for hair pros to work with excellent products while eliminating the middle-man. They also offer refills to cut down on packaging. Their line is concise yet comprehensive. The approach is a limited amount of products that do the job. We can stand behind that. Here’s where you can check out Hairstory!

You can learn more about these products and the other great brands we’re working with here. As always, if you have questions, don’t hesitate to ask your Hello stylist or barber.