Attracting The Right Clients

We recently were asked, “How do I attract new clients, specifically the type of client I want in my chair?”

I think this is a great question! Everyone always asks how to attract clients, but few ask how to appeal to a specific type. HINT: the answer is not posting the back of someone’s head on Instagram and hoping people find you.

Let’s jump in!

You need to take a few minutes and answer a few questions.

1) WHAT do you want to do? WHAT is your specialty? Be specific. Color isn’t as good of an answer as Foiling. 

2) WHO do you want to do it for? WHO do you want in your chair? Again, be specific. Examples might be moms who are 30-50 years of age, small business owners who have been in business for 3-5 years, or college students in their final two years.

3) HOW will you make them aware? WHERE are they? (Physically and Virtually). Moms may hang out in local coffee shops after the kids head off to school. Or maybe there’s a moms group that meets in a park. Regarding virtually, they’re probably on mom’s pages on Facebook. 

Once you’ve answered these questions, you’ll have an outline for your marketing plan of attack.

Let’s keep going!

You need to identify a common problem that your WHO faces. Mom’s most likely need low maintenance due to having limited time. They also want to feel special and taken care of since most of their time revolves around taking care of others. How does your WHAT solve some of those problems for them?

The next step is to make your WHO aware you exist. That could be collecting emails, reaching out in person, or showing up WHERE they spend time. 

Now, offer something to your WHO. I would avoid discounts; a free offer is best here, and it does not need to be a service. You can also collect emails (do this!) by offering something like a PDF or access to a video that you’ve made that helps solve your WHO’s problem. Maybe it’s tutorials focused on “Simple, quick but fun styles for busy moms!” which you share in the mom’s Facebook groups.

Keep repeating this process. Consistency is clutch when it comes to this stuff. Your WHO has a life, and even though they may be excited about meeting you, they get busy, and people forget stuff. It doesn’t mean they don’t want your services. It means they need reminding that you exist and can solve their problems.

Pro tip: When it comes to a Call To Action (CTA), you need to be crystal clear! Remember, you’re solving people’s problems, not creating more steps for them.

Here’s my CTA. 

CLICK HERE, and get on our mailing list. We’re hosting our first live Zoom chat on 11/15, and you should be there. See how clear that was?

–Todd