One of my pet peeves is when people think they need to justify themselves. You don’t. 

Have you ever seen another industry make reels justifying their pricing with jingles? Nope. 

Imagine if Louis Vuitton was dancing around like, “it costs that much cause it takes us fucking hours”? It would be weird. They know and understand their target audience, so they don’t need to justify their pricing.

OK, I understand that a lot of what we see is created for fun, which is cool. But not all of it is. Some of you are trying to explain stuff to people who aren’t even your audience. That, to me, is just a waste of time.

Try this instead.

Devote some time to creating a customer avatar. Sit down with a pen and pad and write down everything that comes to mind. Who are your products and services intended to help? 

Who are they?

Where do they live? 

What job do they have?

What are their hobbies?

What problems do they face?

Don’t stop there. On and on. The more detail, the better. 

Once you’ve got all of your ideas and thoughts down on paper, start to organize them. Don’t rush this. You want to be as specific as possible.

The point is; you don’t need to be for everyone! You shouldn’t be. Does this mean that if someone who doesn’t fit your avatar comes to you for a service, you should kick them out? Of course not! 

By having your target client identified, you can focus your marketing correctly and avoid wasting your time sharing memes about how you don’t have to go to college to make a certain amount of money.

Who cares if Sally-Saves-More doesn’t see the value in what you offer? Unless she happens to be your target, please don’t waste time on her. Your time is valuable!

Focus.

If you need help getting started, let me know.

BONUS ANNOUNCEMENT!



Jen and I have identified some areas of the industry that could use a little attention and have decided to launch a new project called “Hello Hair Pro.”

Hello Hair Pro was created to help hair pros at all stages of their career. We are launching an education series (in-person and virtual), a podcast and vlog, and other fun stuff. From fresh out of school to salon and shop owners, we’ve got something to help you.

So who is our target audience? Great question!

Our goal is to empower hair pros who desire more than what the industry is currently offering. If you’re willing to get uncomfortable for a chance to grow and you find yourself questioning the “it’s just always been done this way.” you need to get on our mailing list.

HELLO HAIR PRO MAILING LIST

You can find a bit more info here.